In immediately’s experience-driven occasion panorama, return on funding alone isn’t sufficient. Attendees need extra: goal, emotion, connection. Briefly, a return on emotion.
Disney Conferences & Occasions is embracing this shift. On the coronary heart of its technique is the Disney Artistic Studio, a collaborative house the place planners and Disney’s inventive minds colllaborate.
Below one roof, the studio blends all key parts, content material creation, leisure, audiovisual design, décor, props, florals, and catering, streamlining the method and amplifying affect.
“It’s rooted within the Disney ethos of creativity, innovation, and enjoyable,” mentioned Amy Pfeiffer, director of Disney Conferences & Occasions.
Nevertheless it’s not nearly aesthetics. Disney focuses on creating conferences that go away an enduring emotional imprint.
“A transformational assembly connects with attendees on a deeper degree, emotionally, intellectually, or professionally, by combining the clear aims of the consumer with significant content material, immersive design, and intentional engagement,” mentioned Pfeiffer. “Designing with emotion in thoughts helps drive connection, studying, and loyalty, finally rising the long-term worth of the assembly and offering a powerful return on expertise for the consumer.”
Listed here are 5 methods Disney creates conferences that transfer folks — and the way you are able to do the identical.
1. Begin With Emotion
Each occasion design begins with a easy query: How would you like folks to really feel? That emotional intention turns into the cornerstone of each choice — drawing from the identical storytelling strategies that outline Disney’s parks, movies, and stage reveals.
2. Construct in Human Connection
Planners work with the identical inventive minds behind Disney’s stay cruise performances, immersive park sights, and beloved characters. These groups translate strategic enterprise objectives into emotionally charged experiences — from opening classes that wow to team-building actions that spark camaraderie.
3. Make It Immersive
From the second attendees stroll in, Disney’s environments are designed to inform a narrative. Theming is built-in from begin to end — not simply with décor, however by way of sound, lighting, staging, and circulate — making the message really feel cohesive, lived-in, and unforgettable.
4. Embrace Shock and Play
Crew-building classes tackle an entire new power after they draw from franchises like Star Wars, Toy Story, Monsters, Inc., and Pirates of the Caribbean. Whether or not aggressive or collaborative, these experiences foster connection — and sometimes finish with shock appearances from characters like Chewbacca, Buzz Lightyear, or Mickey Mouse himself.
5. Weave Story All through
Each profitable Disney occasion begins with a transparent goal and a compelling narrative arc. That story then guides each ingredient, from session titles and stage design to speaker circulate and attendee engagement, remodeling logistics right into a cohesive, emotionally pushed journey.
In a world the place audiences are craving that means and authenticity, Disney is exhibiting that occasion transformation is about designing with intention.
Be taught, join, and get impressed — with the occasion trade’s who’s who.
September 15 – NEW YORK CITY
