Seoul-based gallery Jason Haam has introduced the creation of Jason Haam Secondary, an exhibition and gross sales program devoted to secondary-market artworks. This system is slated to launch in Might 2025, forward of the anticipated opening of the gallery’s expanded area in September.
“Selling our artists’ works on the worldwide stage is a pricey and impressive endeavor—one which has solely been doable due to the belief my clients have positioned in me,” stated founder Jason Haam. “But, I’ve come to appreciate that I’ve not performed a lot for them in return. Collectors, particularly those that have interaction deeply with a gallery’s program, naturally evolve of their tastes and collections. Generally, they want to half with sure works—not for fast revenue, however merely as a part of that journey.”
Haam intends for this new program to help his collectors, including worth to the gallery and its relationships. “I’m delighted that the gallery now has all of the instruments we have to assist them in that course of and develop extra reciprocal relationships with my clients,” Haam stated. “We’re assured that we are able to add worth by offering a extra bespoke and regarded strategy to buying and selling artworks for Korean collectors and, hopefully, past.”
The gallery, which opened in January 2018 in Seongbuk-dong, Seoul, has rapidly change into a key participant within the South Korean artwork scene. Its roster features a lineup of worldwide artists equivalent to Jonathan Gardner, Linn Meyers, and Cheikh Ndiaye, in addition to South Korean artists together with Jihyoung Han, Mike Lee, and Artsy Vanguard alum Moka Lee.
In July 2024, Jason Haam introduced its plans to develop into the adjoining constructing, tripling the gallery’s area. Upfront of the demolition part of the growth challenge, the outside of the constructing was remodeled with a site-specific set up by Swiss artist Urs Fischer, coinciding along with his solo exhibition on the gallery.
